Tag Archives: branding tehama county

Seeds of Opportunity

3 Apr

Join us for Phase II of the Branding Project: Action Planning Workshop!

This is an important session, and if you’ve been involved in the Branding Project, you need to be here!

The session runs from 10am t0 4pm on Thursday, April 12, 2012 at the Rolling Hills Casino Event Center, and this meeting is were the rubber meets the road. We’re done deciding what our brand direction is and now we’re rolling up our sleeves and building a giant To-Do list and figuring out what comes first. If you’ve ever had any ideas or pet projects you wanted to accomplish for your town, now is the time to come and be heard.

Cost is $25 and you can register by calling the Job Training Center at 529-7000 and asking for Sky Lown.


Corning Wine, Food and Art Festival Contributes to Positive Local Image

24 Feb

Published in Red Bluff Daily News

February 25, 2012 

Submitted By Laurie Dana

The Corning Rotary is hoping for record attendance at the Corning Wine, Food, and Art Festival this Friday and Saturday, February 24 and 25 at Rolling Hills Casino. The Rotary isn’t alone with high expectations for the annual event. As a showcase for local wines and food products, the festival has a potential benefit that goes beyond raising funds for the Rotary Foundation. 

The Wine, Food, and Art Festival attracts people from all over Northern California who would not normally visit Corning,” said Kate Grissom, Marketing Director of Rolling Hills Casino. “The event complements the efforts of local individuals, organizations, and businesses to promote our region and bring more tourists into the area.” 

The effort referred to by Grissom is the Tehama County Branding Project, an initiative to improve thelocal economy through tourism.

 “Studies show that tourists often plan their visits around what’s happening in the area. Also, events can create an image about the culture and appeal of a community. If well organized, an event can strengthen a community’s brand. We believe that the annual Corning Wine, Food, and Art Festival does just that,” said Grissom.

 “Tehama County is a world-renowned producer of walnuts, olives, wines and fruits.  The` Branding Project is all about showcasing our bounty to tourists and residents, and while theevent is not an official part of the initiative, it is the type of event that co-brands the image we want people to have of Corning and Tehama County,” agreed Kristen Berhens, former Chamber of Commerce President. 

“Brands are perceptions based on what people expect to experience,” said Roger Brooks, whose company Destination Development International was hired to help create a brand for Tehama County that resonates with both tourists and locals. On March 6, Brooks will unveil branding proposals for Tehama County, Manton, and Red Bluff.  The brand will take into account the attributes that differentiate Tehama County from other destinations, which includes activities such as wine tasting in the mountains, olive tasting, and other agri-tourism opportunities. 

“For those visiting Tehama County for the first time, the Wine, Food, and Art Festival will make a lasting impression about our community. If it is a success, it will reinforce the image of friendly people, abundant natural resources, and a great place to live and visit. That’s just the image we want in our brand,” said Grissom 


The Tehama County Branding Project is a movement in response to an opportunity and desire to improve the economic prosperity of Tehama County and its anchor communities of Red Bluff, Manton and Corning.  Branding: economic prosperity is a community investment in a journey of discovery and the development of activities, enhancements and new business opportunities that reinforce our community lend to the greater community prosperity and create loyalty beyond reason.

The Brand Leadership Team is encouraging the community to invest in this very worthwhile project. There are more ghost towns (and counties) in the making today than ever before in North American history. As we lose our core industries, nearly every town and city is working to reinventitself as a desirable place for investment, to live, and to visit


Red Bluff Bull and Gelding Sale Helps Promote Tehama County Brand for Diverse Businesses, Outdoor Activities, and Scenic Beauty

2 Feb

Each year the Red Bluff Bull and Gelding Sale attracts hundreds of people to Tehama County. Many of these visitors have never been to Red Bluff before and have no idea what to do when they get here. The sale got them here, but it’s up to our local business community to make them want to explore the area and come back again.

To introduce newcomers as well as veteran attendees to the wonderful assets our county has to offer, the Chamber of Commerce had a booth at this year’s event. “We had a lot of people stop by our booth asking where the good places to eat and fun places to go are,” said Brandy Rodelo, one of the volunteers staffing the Chamber booth. “The people wanted things to do while they were here, and they wanted to talk to us because we are familiar with the area,” said Erin Purcell, another booth volunteer.  Rodelo and Purcell noted that attendees were very interested in the literature with points of interest, such as the Museums of Tehama County, the Sacramento River, Lassen Park, Rolling Hills Casino, and the Tehama Trail of Wine and Olive Tasting. 

“It wasn’t just out of town visitors that stopped by the booth,” said Kristin Behrens, Former Chamber of Commerce Chair.  “Locals also were at the event and the booth was a great reminder of all our county has to offer.” 

Behrens understands first-hand how important events such as the Bull and Gelding Sale are in attracting tourists and businesses to the area. “The first time I came to Red Bluff was for a Bull and Gelding Sale,” said Behrens. “When we weren’t at the sale, we did some sightseeing and shopping, and fell in love with the area,” she said.  It is doubtful that Behrens would be living in Red Bluff now if she had not attended the event. 

“Events that draw people from outside our regional area make a significant impact on our local economy,” said Kate Grissom, Marketing Director of Rolling Hills Casino, a major sponsor of the Bull and Gelding Sale.  “Nationally advertised events help promote Tehama County as a popular tourist destination, and the success of annual events such as the Bull and Gelding Sale will make it easier to attract other large-scale productions to the area.” 

“The sale brings a great deal of money into our town,” agreed Adam Owens, General Manager of the event.  “All of the hotels were full on the Thursday and Friday of the sale, and hotels were able to premium rates during our event.  The people who came here for the sale were predominately businessmen and ranch owners with a high level of discretionary income to spend on dinner, lodging, entertainment, and local products.” 

The Red Bluff Chamber of Commerce and the Branding Coalition thank all the sponsors that supported the booth at the Bull and Gelding Sale including: RB Daily News, RB Round-Up, Rolling Hills Casino, Durango RV, Tonya Redamonti, Home Ranch Properties, Lassen Volcanic Park, Wells Fargo Home Mortgage, and Lucero Olive Oil. 

Press Release By: Kristin Behrens

Tehama County Branding Project at Large Committee

The Goals of The Branding Project

26 Jan

By Suzanne Meunch

Published by Red Bluff Daily News January 25, 2012

It seems my husband and I have supported some of the goals of the Branding Project before we knew there was a Branding Project in Tehama County!

Our move to Red Bluff from southern California in 2009 was prompted when my husband, Dick Muench, accepted the job as Chief Probation Officer of Tehama County. Truthfully, I had never heard of Red Bluff before our move. Dick and I promised ourselves an adventure after the last of our three children finished college, and an adventure it has been.

The learning curve has been high for me from time to time adapting to our new life here. The first hard freeze I called property management to voice my concerns that the well was empty because we had no water. Ignorance? You bet!

I have lived on the coast of San Diego for the majority of my life. Remember the average temperature there is 68-degrees and my guess is very few native San Diegans even know about water wells. I shouldn’t be surprised at still being asked, “Where are you from?” I guess we city folks are easy to spot. We continue to appreciate the inquiries about our transition here, and yes, we have experienced two summers and still love to call Red Bluff home. (Yes, I know the last two summers haven’t really been that hot!)

Red Bluff was an easy sell for us after our first weekend visit in October 2009.  On the first day here, I was lucky enough to make a new friend, Mary Jayne Eidman, while shopping at her store, Discover Earth. Mary Jayne’s love and enthusiasm for the region was infectious.

 As we chatted, she described her interests and hobbies. I learned about an organization called Slow Food, whose mission is linking the pleasure of local food with a commitment to community and the environment. Sounded right up my alley! I was warmly invited to attend the Art Walk sponsored by the Tehama County Arts Council, and then recruited to join a committee or two.

Living here, I’ve experienced that community service in all forms is key for our area keeping improvements going. The generosity, resourcefulness and self-sufficiency of the people living here is a huge strength of this region.

Recently we hosted an early Christmas celebration that doubled as a family reunion. My mother, Rosemary Putnam, turned 90 this year, so the whole family welcomes any excuse for all of us to get together and honor her. Family and friends came from as far as Texas, Washington, Oregon, and Walnut Creek. Our children and the guest of honor arrived from Southern California. Our home allows a capacity of four guests, so the remaining twenty-one stayed at the Hampton Inn. Thanks to the Hampton Inn for the RoseMerry Christmas special rate and the warm and personal hospitality.

On a Saturday, in between kitchen duties preparing dinner for twenty-five, several of us ran downtown for a shopping tour. A visit to House of Design was a perfect venue to prepare for our tradition of a Christmas ornament exchange. I noticed a little shopping was accomplished at each place we stopped, and lots of ooohhh-ing and aahh-ing everywhere. We also made it out to Randy Holbrook’s Christmas Open House, where we experienced his amazing pottery, as well as other local products available for sale.

My niece, Penny, a church administrator in her hometown of Bainbridge, Washington, met Randy and received information on communion chalices she was asked to find for her church. Hopefully, her pastor will choose Randy’s work. Either way, it gives me such pleasure knowing Penny will share a story about Red Bluff back home and that our local art is being discussed at Bainbridge Island Cross Sound Church. It was delightful sharing this aspect of Red Bluff’s people, places and things.

 As Chief Probation Officer, Dick has the opportunity to bring business to town in an unexpected way. Mandated training for his Probation Officers traditionally has been held out of town. After converting an unused space in Juvenile Hall, he started inviting trainers and participants from other Northern California counties to complete this required training here. Currently there are 2 – 3 classes held monthly with twenty-five participants. Each class brings four to five thousand dollars to the county which otherwise would have been spent elsewhere. Bringing business to town fits right into part of the Branding strategy.

An aspect of economic development each of us can do as residents is supporting and promoting the people, places, and things our region has to offer; with family, friends, visitors and others.  Branding economic prosperity starts at home with local communities supporting their own goods, services and businesses.

 With recent press, fund raising events, and the hard work of many, branding has become a catalyst for conversation. Tehama County Branding Project is a movement in response to an opportunity and desire to improve the economic prosperity of Tehama County and its anchor communities of Red Bluff, Manton and Corning. Sounds good to me!

The brand itself, along with the marketing plan, does not address all the issues that challenge the future success of our town and county. It is, however, a good start at fusing a collaborative effort amongst our leaders. If you have an opinion on how it can be improved, please get involved and be part of the solution.

Tehama County will benefit as all dedicated residents strive to make their hometown a better place to live. Many very worthwhile projects could benefit from your contribution of time.  Ask yourself how you can support your community’s desire to improve and thrive.  In the world of branding, economic prosperity is a journey of discovery and the development of activities, enhancements and new business opportunities that reinforce our community assets. Care to join us?

Suzanne Muench is a resident of Red Bluff and a member of the Tehama County Branding Economic Prosperity At Large Team.



Buying Local Makes Impact on Tehama County

10 Jan

Does buying local really matter? Tehama County business and community leaders believe buying local is so important the fate of our towns depends upon it.

“Buying local has a tremendous impact on the entire community in terms of employment, continued economic development, sales tax revenues, and prosperity. When a person buys a product or service from a locally-owned business, they are helping other businesses in the region at the same time,” said Kathryn Schmitz, CEO of the Job Training Center.

Several studies support Schmitz’s claim. One study showed that for every $100 spent at a locally owned business, $45 remains in the local economy; while for every $100 spent at a national chain only $14 stays in the local economy.

Small businesses employ most of America’s workforce, and tend to pay higher wages than chain stores. “At a time of high unemployment, we need our small businesses and family farms to not only survive, but prosper,” said Schmitz.

Charitable organizations also depend upon local businesses prospering. Non-profit organizations receive an average of 250% more support from local business owners than they do from large corporate businesses. “Shopping locally enhances our economy, and spreads good will. We encourage our employees to give back to the community by shopping local since the community provides us with so much throughout the year!” said Kristin Behrens, Marketing and Community Relations Manager of St. Elizabeth Community Hospital.

While the economics of doing business locally is significant, the character businesses bring to a community is just as important. Several studies show that entrepreneurs and skilled workers are more likely to invest and settle in communities with one-of-a-kind businesses and a distinctive character. “It’s the businesses that are unique to our area and out of the ordinary that differentiates us from other communities,” said Kate Grissom, Marketing Director of Rolling Hills Casino. “These businesses make us proud to live here and will help attract tourists and new businesses to the area.”

There is more to buying local than shopping at stores in the area. “It may be convenient to grab a bottle of olive oil manufactured in Italy off the grocery shelf, but it doesn’t support our local economy, and its not as fresh as the bottle you can buy from a Corning olive oil producer such as Lucero’s,” said Schmitz. “Plus when you buy it at Lucero’s, you can taste it first.”

From olive tasting in Corning to wine tasting in Manton to candy tasting in Dairyville, more and more local food producers are making it fun to purchase local products. This is a trend Schmitz, Behrens, Grissom, and others involved in the Tehama County Branding project applaud. “Tehama County is a world-renowned producer of walnuts, olives, wines and fruits. The Branding Project is all about showcasing our bounty to tourists and residents,” said Schmitz.

“The Christmas season is a great opportunity to buy local,” said Behrens. “By doing so, we showcase our local vendors to others, especially if we plan to send gifts to loved ones during the holidays,” she adds.

For residents wanting a meaningful and memorable shopping trip this holiday season as well as places to bring out of own visitors, Grissom recommends taking a tour of Tehama County. For ideas on where to go, visit www.tehamatrail.com.

Press Release by: Kristin Behrens

Tehama County Branding Project at Large Committee