Red Bluff Bull and Gelding Sale Helps Promote Tehama County Brand for Diverse Businesses, Outdoor Activities, and Scenic Beauty

2 Feb

Each year the Red Bluff Bull and Gelding Sale attracts hundreds of people to Tehama County. Many of these visitors have never been to Red Bluff before and have no idea what to do when they get here. The sale got them here, but it’s up to our local business community to make them want to explore the area and come back again.

To introduce newcomers as well as veteran attendees to the wonderful assets our county has to offer, the Chamber of Commerce had a booth at this year’s event. “We had a lot of people stop by our booth asking where the good places to eat and fun places to go are,” said Brandy Rodelo, one of the volunteers staffing the Chamber booth. “The people wanted things to do while they were here, and they wanted to talk to us because we are familiar with the area,” said Erin Purcell, another booth volunteer.  Rodelo and Purcell noted that attendees were very interested in the literature with points of interest, such as the Museums of Tehama County, the Sacramento River, Lassen Park, Rolling Hills Casino, and the Tehama Trail of Wine and Olive Tasting. 

“It wasn’t just out of town visitors that stopped by the booth,” said Kristin Behrens, Former Chamber of Commerce Chair.  “Locals also were at the event and the booth was a great reminder of all our county has to offer.” 

Behrens understands first-hand how important events such as the Bull and Gelding Sale are in attracting tourists and businesses to the area. “The first time I came to Red Bluff was for a Bull and Gelding Sale,” said Behrens. “When we weren’t at the sale, we did some sightseeing and shopping, and fell in love with the area,” she said.  It is doubtful that Behrens would be living in Red Bluff now if she had not attended the event. 

“Events that draw people from outside our regional area make a significant impact on our local economy,” said Kate Grissom, Marketing Director of Rolling Hills Casino, a major sponsor of the Bull and Gelding Sale.  “Nationally advertised events help promote Tehama County as a popular tourist destination, and the success of annual events such as the Bull and Gelding Sale will make it easier to attract other large-scale productions to the area.” 

“The sale brings a great deal of money into our town,” agreed Adam Owens, General Manager of the event.  “All of the hotels were full on the Thursday and Friday of the sale, and hotels were able to premium rates during our event.  The people who came here for the sale were predominately businessmen and ranch owners with a high level of discretionary income to spend on dinner, lodging, entertainment, and local products.” 

The Red Bluff Chamber of Commerce and the Branding Coalition thank all the sponsors that supported the booth at the Bull and Gelding Sale including: RB Daily News, RB Round-Up, Rolling Hills Casino, Durango RV, Tonya Redamonti, Home Ranch Properties, Lassen Volcanic Park, Wells Fargo Home Mortgage, and Lucero Olive Oil. 

Press Release By: Kristin Behrens

Tehama County Branding Project at Large Committee

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